ONNO: Product Video Production Built for Long-Term Growth

ONNO is a sustainable apparel brand creating ultra-soft T-shirts from bamboo, hemp and organic cotton. The brand needed more than one polished commercial—it needed a repeatable library of product videos for advertising, social media, ecommerce and long-term brand storytelling.

The Challenge:

ONNO needed content that could communicate how its shirts look, move and feel while balancing cinematic brand storytelling with performance-focused advertising.

The Approach:

Over six months, RG Media led creative direction, concept development, cinematography, talent direction and post-production. Shoots across Colorado, Bali, Mexico and Japan were planned to produce both hero visuals and modular product content that could be adapted across multiple platforms.

Two people silhouetted against a colorful sunset sky, taking photos or looking at their phones, on a hill or open area.

The Deliverables

  • 100+ short-form product video ads

  • Brand films and lifestyle edits

  • Product-focused website content

  • Paid advertising variations with different hooks, voiceovers and captions

  • Organic social media content

  • Website-ready visual assets

The Outcome

Instead of receiving one campaign video, ONNO gained a flexible product content system. Each production created a library of cinematic footage and platform-ready edits the brand could use across product pages, advertising, social media and future campaigns.