PRODUCT VIDEO PRODUCTION: ONNO

RG Media partnered with ONNO to create cinematic product video content designed to showcase the brand, products, and lifestyle around them.

The production combined polished product cinematography with natural lifestyle imagery, creating a versatile library of visual assets for ONNO’s website, social media, advertising, and digital campaigns.

PROJECT OVERVIEW:

ONNO is a sustainable apparel brand focused on creating ultra-soft, performance-ready t-shirts made from natural fibers like bamboo, hemp, and organic cotton. 

The goal wasn’t just to create beautiful visuals — it was to build a content engine that could support paid advertising, organic growth, and long-term brand storytelling.

The Challenge:

ONNO is a sustainable apparel brand focused on creating ultra-soft, performance-ready t-shirts made from natural fibers like bamboo, hemp, and organic cotton. 

Most apparel brands struggle with one core issue:

They either create high-end brand films that don’t convert, or UGC-style ads that lack identity.

ONNO needed both:

  • A strong visual identity

  • High-performing ad creative

  • A scalable system for ongoing content

A person wearing a black cap with white text, a green sweater, and a gray hat, sitting at a wooden table in a cafe. The person is working on a laptop, with a glass of coffee and several external hard drives with labels like 'RED MT FEB 2025,' 'BADA 2024 (2),' and others on the table. There are pumpkins and outside cars visible through the window behind them.

My Role:

  • Creative direction

  • Concept development

  • Cinematography

  • Location scouting (Colorado, Bali, Mexico, Japan, etc.)

  • Talent direction

  • Full post-production

  • Ad-focused editing & variations

  • Content system development

Deliverables: (6-months timeline)

  • 100+ short-form video ads

  • Brand films & lifestyle edits

  • Product-focused content

  • Paid media variations (hooks, VO, captions)

  • Organic social content

  • Website visuals

Two people silhouetted against a colorful sunset sky, taking photos or looking at their phones, on a hill or open area.

The Challenge:

Instead of treating this as a one-off shoot, I built a hybrid content system:

  • Cinematic brand storytelling

  • High-volume ad creative production

  • Lifestyle-driven product storytelling

  • Modular edits for paid + organic distribution

Every shoot was designed to produce:

  • Hero brand visuals

  • Short-form ad variations

  • Social-first content

  • Website-ready assets

Two people riding a motorized vehicle with a person sitting on the back and a camera operator standing behind the motorcycle, filming in an open outdoor area with mountains in the background.