AUTOMOTIVE VIDEO PRODUCTION: PEOPLE OF DURANGO FORD
RG Media partnered with Durango Motor Company to create an automotive video production campaign for Ford in Southwest Colorado. Rather than producing a traditional dealership commercial, the campaign placed Ford vehicles into the landscapes and lifestyles of the people who actually drive them.
From ranch roads and trailheads to families, dogs, and everyday life around Durango, the production connected each vehicle with a recognizable Colorado story while keeping Ford at the center of the campaign.
SERVICES RENDERED
Creative Development, Commercial Production, Direction, DoP, Editing
HERO ASSET
BUILT AROUND REAL PEOPLE
The campaign was designed around different Durango lifestyles and the Ford vehicles that naturally fit them, creating a commercial that feels authentic to the region while still keeping the vehicles at the center of the story.
Instead of putting the dealership inside the commercial, we brought the vehicles into the world of the customer.