ONNO T-Shirts

Brand Campaign & Content System

Cinematic video production and performance-driven content creation for a sustainable apparel brand.

PROJECT OVERVIEW:

ONNO is a sustainable apparel brand focused on creating ultra-soft, performance-ready t-shirts made from natural fibers like bamboo, hemp, and organic cotton. 

The goal wasn’t just to create beautiful visuals — it was to build a content engine that could support paid advertising, organic growth, and long-term brand storytelling.

The Challenge:

ONNO is a sustainable apparel brand focused on creating ultra-soft, performance-ready t-shirts made from natural fibers like bamboo, hemp, and organic cotton. 

Most apparel brands struggle with one core issue:

They either create high-end brand films that don’t convert, or UGC-style ads that lack identity.

ONNO needed both:

  • A strong visual identity

  • High-performing ad creative

  • A scalable system for ongoing content

My Role:

  • Creative direction

  • Concept development

  • Cinematography

  • Location scouting (Colorado, Bali, Mexico, Japan, etc.)

  • Talent direction

  • Full post-production

  • Ad-focused editing & variations

  • Content system development

Deliverables: (6-months timeline)

  • 100+ short-form video ads

  • Brand films & lifestyle edits

  • Product-focused content

  • Paid media variations (hooks, VO, captions)

  • Organic social content

  • Website visuals

The Challenge:

Instead of treating this as a one-off shoot, I built a hybrid content system:

  • Cinematic brand storytelling

  • High-volume ad creative production

  • Lifestyle-driven product storytelling

  • Modular edits for paid + organic distribution

Every shoot was designed to produce:

  • Hero brand visuals

  • Short-form ad variations

  • Social-first content

  • Website-ready assets